- Shih Wing Ching regards mission and nature of services, and is greatly supportive of small charities and their creative projects that meet the special needs. For the sizable charities, he places emphasis on the effectiveness of their governance and administration when considering making donations.

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- Leo Ku gets to understand the works of charities before making donations. He also actively participates in volunteer works in order to get to know better about the charities that he supports.

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- Connie Lau regards the spirit of giving is to help the most needed people. She expects charities to demonstrate a high standard of transparency, which is the most essential criteria that she considers when choosing a right beneficiary agency.

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- Teresa Au regards charity transparency is an important attribute in enabling donors to know more about the operation and increases donors' confidence.

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- Before making the donation, Kelly Chen knows more about the needs of service beneficiaries and ensures the giving will help those in need.

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