Face-to-Face Monthly Giving Alliance (hereafter named "Alliance") is a charity-led self-regulatory membership body. It promotes accountable face-to-face (F2F) monthly donors' recruitment in Hong Kong. Promote public understanding on their right to know before engaging to monthly giving to a charitable organization.

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Establish, maintain and improve professional standards for

F2F monthly donors' recruitment.

Require members' compliance to a professional Code of Practice for

F2F monthly donors' recruitment.

Enable practice-sharing on F2F monthly donors' recruitment among charitable organizations

(either by contracting out to agencies or running an in-house team).

Organize public education and promotion to let the general public know their right

to know before engaging to monthly donation.